The Beginner’s Guide to Building an Instagram Brand

Your brand is not just your logo

Your brand is how people feel when they land on your page.
It’s the vibe. The tone. The message. The you behind the posts.

If you’ve ever thought:

• “I don’t have a logo or colors - how do I look professional?”

• “I feel all over the place when I post.”

• “How do I build a recognizable brand on Instagram without spending money?”

This post is for you. Let’s break down how you can build a scroll-stopping brand on Instagram - even if you’re just starting, on a tight budget, or DIY-ing the whole thing.

 Pain Points Most Beginners Face with Branding

• “I keep changing my fonts, colors, or theme.”

• “Nothing feels ‘cohesive’my page looks random.”

• “I’m not a designer. I don’t know how to make it look good.”

• “I don’t think I even have a brand yet.”

• “I don’t know how to stand out among so many creators/businesses.”

Here’s the truth: You don’t need a polished brand. You need a clear one.

What Makes a Brand “Memorable” on Instagram?

These 4 things:

1. Visual Consistency

2. Clear Messaging

3. Relatable Voice

4. Trust + Personality

Let’s break each one down - step by step.

 GRAB MY FREE GUIDE

 1. Visual Consistency (Even Without a Designer)

🔹 Pick 2–3 Brand Colors

Use them in:

• Canva templates

• Highlight covers

• Text overlays on Reels or carousels

Free tool: coolors.co - helps you generate a custom color palette

🔹 Choose 1–2 Fonts

Stick to them for:

• Reels text

• Carousel covers

• Story highlights

Font tip: Use bold for headlines, simple for body text. No more than two.

🔹 Use Templates

Create or reuse templates in Canva for:

• Quotes

• Tips

• Product posts

You don't need to design from scratch every time. Use your own templates to save time + stay on-brand.

CLICK HERE FOR MORE INFO

 2. Messaging That Makes People Say “Omg, That’s Me”

Your content should clearly tell your audience:

• Who you help

• What you do

• Why you’re different

• What they can expect from following you

Try this formula for your Instagram bio:

“I help [target audience] do [transformation] through [product/service].”

Example:
“I help busy moms create passive income with simple digital products ”

 3. Voice That Connects

Your brand tone should feel like a real human—not a textbook.

Pick your vibe:

• Chill & chatty

• Bold & unfiltered

• Motivational big sis

• Calm & minimalist

• Funny + educational

Stick to your voice across captions, stories, and comments.

💡 Pro tip: Talk in your captions like you're voice-noting a friend. That's how people connect.

4. Build Trust Through Personality

People don’t follow products. They follow people.

Let them see:

• Your face (yes - even if it feels awkward at first)

• Your journey and behind-the-scenes

• Your values and why you started

Post your story every few weeks. Remind people why you're here.

Connection = Conversion.

Simple Branding Content Ideas

Here are plug-and-play ideas to build brand awareness:

Format	Idea
Carousel	“What I stand for as a brand”
Reel	“3 things that make my business different”
Story	Show your workspace, tools, or daily rituals
Image/Photo	A photo of you with your why in the caption
Post Series	“Meet the brand Mondays” or “Founder Fridays”

 Keywords to Include in Captions & Bios

• Instagram branding tips

• Small business branding ideas

• Personal brand Instagram

• How to brand on Instagram

• Beginner branding for IG

• DIY Instagram branding

• Visual identity for small biz

These keywords help SEO-optimize your posts and get discovered by people searching for help with branding.

Tools to Build Your Brand for Free (or Cheap)

• Canva – design your brand templates

• Coolors – color palette generator

• Pinterest – find branding inspo

• Notion – plan content and brand guide

• Unsplash / Pexels – high-quality free images

• ChatGPT – write your brand voice, captions, bio, or story

 Bonus: My 5-Minute Brand Starter Checklist

✅ Choose 2 brand colors
✅ Pick 2 fonts
✅ Write your IG bio using the formula
✅ Create 1 carousel or Reel using your new style
✅ Introduce yourself in a Story today with your face and mission

Done is better than perfect.

Final Thought: Your Brand Is You

If you’re just starting, stop trying to be the most professional. Be the most personal.

People buy from humans, not logos. So show up as you—messy, evolving, real.
Your future clients and followers are waiting for your vibe. Not someone else’s.

Want To Build a Brand That Grows With You?

I share real tips for creators and small business owners to build bold, beautiful, personal brands on Instagram.
Follow me here → @digitalwealthwithmery 

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